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Dance Magazine: What does it mean to have a sponsor?

http://www.dancemagazine.com/dancer-sponsorships-2426846320.html

The reason for the popularity of sponsorship programs? “Storytelling is compelling,” says Pomeroy. “When you know something about a dancer that’s more personal, it exposes how they became who they are onstage. The insight creates a connection that deepens the experience for the patron.”

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